vasundhara constructions

client brief

to designing a brand identity and marketing collaterals for a construction company built on a 45-year legacy, now carried forward by the next generation.

category: construction
scope: brand identity / brand stationery / marketing collateral
White mug with "AK make-up artist" Anushka Karani logo on a pink background.
A side facing ivory coloured construction helmet with vasundhara construction logo on the side placed on a light yellow coloured background.
White mug with "AK make-up artist" Anushka Karani logo on a pink background.
Anushka Karani visiting card design with a pink pencil on a clean white surface.

our concept

the logo for vasundhara constructions combines both tradition and ambition in its design.

the bold “V” symbolises the company’s name and its strong foundation built on trust and legacy. the high-rise building within represents progress and innovation, reflecting their expertise in creating modern residential and commercial spaces.

the rising sun’s reflection on the building signifies growth, a new era and the promise of a brighter skyline, carried forward by the second generation.

about vasundhara

rooted in a legacy dating back to the 1980s, vasundhara constructions carries forward the vision and dedication of its founders.

with over four decades of experience and more than two crore sq. ft. built, they continue to deliver quality and precision in shaping the residential and commercial spaces of tomorrow.

brand strategy ➜ brand positioning ➜ brand naming ➜ brand identity ➜ brand stationery ➜ logo design ➜ marketing collateral ➜ signage ➜ packaging design ➜ brand guidelines ➜ re-branding

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