neoclarity eye & dental care.

client brief

to create a unified brand identity that embodied neoclarity’s core values while seamlessly representing both eye and dental services.

category: health care
scope: brand identity / brand positioning / brand stationery / indoor signage / marketing collateral / outdoor signage / patient file
White mug with "AK make-up artist" Anushka Karani logo on a pink background.
White mug with "AK make-up artist" Anushka Karani logo on a pink background.
White mug with "AK make-up artist" Anushka Karani logo on a pink background.

our concept

neo means new, and neoclarity signifies new clarity for your sight and smile. the client’s chosen name perfectly aligned with our research and their vision.

the brand concept reflects a patient treated at neoclarity – happy, joyous and fulfilled as symbolised in the icon. the icon, repeated four times, represents a typical family of four, emphasizing neoclarity’s commitment to caring for not just individuals but entire families, bringing clarity and happiness to all.

about neoclarity

neoclarity eye and dental care is dedicated to redefining clarity for both sight and smile, always providing ethical care.

using state-of-the-art technology, neoclarity focuses on minimally invasive treatments that deliver long-lasting results affordably and efficiently. with technical excellence and superior skills, they achieve optimal visual and dental outcomes, all within a care center designed to meet international standards for the best patient experience.

brand strategy ➜ brand positioning ➜ brand naming ➜ brand identity ➜ brand stationery ➜ logo design ➜ marketing collateral ➜ signage ➜ packaging design ➜ brand guidelines ➜ re-branding

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