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SOME FAQ’s

ANSWERED

 

We get a lot of questions by people about branding that are similar to one another. So, we’ve complied a few of them together and answered them for you. If you have a question that’s not answered here feel free to write to us.

Do I need to build a brand?

This is the first question you may have in your mind is an obvious one. Do I really need to build a brand and how is it going to help me in my business?”

A brand is an integral part of every business. When you create a brand for your business, you immediately set yourself apart from the competition creating a memorable impression and experience on your customers. Branding builds a strong foundation for your business and represents what you stand for. It shares the same value and belief system, creating a touchpoint between you and your customers.

It is simple! Branding is what makes you different from every other business out there. So, if you feel your business needs to stand out and stand for, then yes, start building your brand now.

Is designing a logo same as branding?

You may also wonder, what if I can just get a really nice logo designed, wouldn’t that become my brand?

Branding is beyond a memorable logo or a graphic element. Branding is a way of doing business that creates and shapes the identity in your customer’s mind. It helps you describe who you are, what do you do and more importantly, why do you do it.

Branding is a way of doing business that includes positioning your business in the competitive market, determine the target audience for your brand, products and services and creating a positive experience for your customers.

Why should I build a brand?

There is always a question or doubt on how will building a brand help the business? Here’s what happens when you start building a brand.

Branding influences every aspect of a customer’s perception increasing the value of your business. It is a process and needs a strategy. Branding consistently engages customers for the long term that builds trust, loyalty and reputation and attracts the right kind of customers, increases your recall value and maximises profits.

How do I know if branding is right for me?

It is important to understand how branding works and what is needed to build a successful brand. In that way, you are prepared and aware of what is going to happen.

Building a successful brand demands time, investment and commitment. An essential factor in building a successful brand is to believe that branding can make you successful. Creating the right mindset plays a significant role in determining your success.

A successful brand begins by clearly positioning its business and standing out in the competitive market. It involves creating a brand strategy, designing a brand identity and setting a tone of voice for the brand. Branding at the core is your personality that is defined by what do you value and believe?

A branding agency and consultant like us are aware of the process and can guide and mentor you towards achieving your branding goals.

What are the cost involved in branding?

Budget is definitely important and you should know what it is going to cost you to build a brand?

The cost of branding may vary from business to business, depending on the goal you are trying to achieve and the activities that are involved to reach the goal. Our prices start from ₹21,000 onwards, however, once we have consulted you, we can give you a better idea of the costs involved.

To know how can we help you build your brand and the costs involved, you can BOOK A DISCOVERY CALL with us now.

How long does it take to build a brand?

Building a brand is not something that can be achieved overnight. However, an initial branding process takes an average of 6 to 8 weeks from the date of acceptance. It involves initial market research, going through a branding exercise with you and your team, designing the brand, brand presentation and final delivery.

We love to work with a deadline, that way we can get achieve our goals in a timely fashion. The actual timelines can be discussed upon at the time of finalisation.

How do I know which agency to hire?

I am sure since you’re searching online you are looking at other branding agencies too. But how can you be sure if the branding agency is right for you? Here’s a small tip.

There is no perfect way to be sure if a branding agency is right for you. The first step is to do your research when searching for the right branding agency. While doing the research, look through the agency websites and understand what they have to say and offer. Also, check the kind of projects they have done in the past.

If you are content with the work they do, you can explore further by interacting with them. You can ask questions, share your goals and even clear your doubts. If you find the answers satisfactory and fits in your budget too, that could be the agency for you. Of course, in the end, you choose.

To know how can we help you build your brand, BOOK A DISCOVERY CALL.